As a group, we have decided that our target audience will be both male and female between the ages of 15-35. This is due to the fact that our film is a psychological thriller and may contain brutal violence, sexual violence along with frightening scenes and disturbing content, therefore will be classified as a 15. The reason we feel that our film will appeal to both men and women is because our film is not gender specific and allows both genders to portray the film in a similar way.
We have created 2 avatars that show our typical viewers. They are both aged 17 because our film is based on current issues in our modern society, mainly affecting teenagers, which older generations may not be able to relate to as much.
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